This digital publication is a rare hybrid. It’s like Czech and Chinese cuisine combined on a single plate. An artistic visual story mixed with an analytical essay about value creation. On the photographic spreads, images are associatively placed next to each other. On the right page the sentence is spelled 'Serendipity: a happy pinball arcade mind'. Text and images on the left page share an insight in various facets of sustainable value creation for projects, designs, companies, organisations and other public projects. An encouragement to think and act beyond economic value only.
